Wireless Spaghetti

Following is an edited transcript from the NetGnius Podcast Episode 1: The different wireless infrastructure deployments possible for your home, office, or retail venue.

Hi there, welcome to the NetGnius Podcast! I’ve been meaning to start this for a long time now, and I thought we would start this first episode with some information about the different kinds of WiFi solutions that you might find out there. This Podcast is targeted toward the SMART business, but we’ll also talk about some of the smart home and smart auto solutions that are available out there as we progress through the Podcast. And this one in particular kind of touches on both smart business and smart home for the novice to amateur technician / engineer. Someone who is just trying to get a solid WiFi signal in their home or their business.

Typically, what you’ve seen in a home or small office is just a WiFi router. A router that connects to your Internet Service Provider, maybe Verizon, Comcast, or some other local provider. You might have DSL, or cable, or fiber optics. Then that same device will have, often times, a wireless access device built-in to it. You’re going to be able to access both wired and wireless through that same device. While that is a really great entry-level solution, often times you miss out on an expanded feature set that you might have with more advanced wireless solutions, as well as security. Those devices often times are managed by your providers, and while you might have some access to them, your providers still have access to them as well. So we want to avoid using those if at all possible, and increase your security footprint by implementing your own solution behind that. Using that as simply a router to route traffic between your local area network, or wireless network, and your Internet service provider.

If you take another step, you might have a wireless access point. You would put a wireless access point maybe right behind your Internet service provider’s routing device, and that could be anything from a NetGear or Linksys or something like that that also has wired ports on it, to a Linksys or Cisco or NetGear or TP-Link device that is strictly a wireless access point. The advantage of that is that you have a dedicated task for a dedicated processor, whereas with another type of solution you might have other processing happening on that device for wired systems and or firewalls and those kind of things. But that is an excellent way of securing yourself with a device that you manage entirely, behind your own network administration controls, and that frees you from having your Internet service provider be a choke point or a potential security threat through your device. Those devices from Verizon and Comcast and others are often times big security threats because there are so many of them out in the field that hackers are working hard to try to get them exposed. In fact, there was a very recent exposure with Verizon hotspots, or Verizon routers, that they had to do some very quick updates to. There was a zero-day hack that came out and they had to go out very quickly and find a patch for that. You can reduce your exposure to those kind of threats by implementing your own wireless access point behind that router.

To go a little bit further, a lot of people might have an issue with too large of a home or office where a single access point isn’t enough to provide coverage. What you find there is that you have a lossy signal. You might have a lot of buffering when you are moving about your office or your home, where you are losing signal, signal is fading out, and you don’t have a strong signal. So what we want to do is provide better coverage for you. That comes in a number of form factors.

A lot of times people are implementing a wireless extender. An extender is a back-haul device that takes the wireless signal that is running from your main access point and replicates it out to the rest of your home. One of the challenges with this solution is that they don’t provide really good portability. As you are walking around your home or office, you may experience some loss of connection as you transfer from one extender to another, or from your primary wireless access point to an extender and back. Some of the extenders don’t replicate the wireless network identifier, so you have to disconnect from one SSID and reconnect to the stronger one. It can get really kind of messy. They are really great for a very cheap solution (they can be had for $15-50 from many different sources). I don’t frown upon them, I just think there are better options out there today.

One of those better option are wireless mesh networks. Pretty much any of the big access point, home access point, or small office access point manufacturers have wireless mesh network solutions out there. Those might be anywhere from two to three access points that you are going to put anywhere in your home or your office. They are going to plug in similar to the wireless extender, but they back haul on a dedicated network. They also replicate your original network so you don’t have roaming issues, where when I roam from one access point to another my connection drops or I have to connect to a completely different wireless SSID which is my identifier for my wireless network.

Another advantage of a wireless mesh network is that you can connect more devices. One of the disadvantages of having a single access point is that the more devices you have connected the throughput for all of your devices starts to diminish. A lot of these wireless access points are built and might be able to handle 10 or so devices, but as we see our homes and offices get smarter, we have more and more connected devices. I personally have a tablet, a phone, and a computer all connected to the wireless at the same time, just for me in my home office. If you can imaging three or four people living in your home that could be potentially ten to fifteen devices, not to mention all of your wireless streaming devices. Now you have video streaming devices like Google Chromesticks, Amazon Fire TVs, smart TV’s with built-in services like NetFlix, and Hulu. All of those connections start to diminish the overall throughput of your network. The more you can distribute that to other devices on your network the better.

Two or three access points distributed throughout your home increases the footprint of your overall wireless network, but also increases the throughput of your overall network because you are offloading some of that processing to other controllers. Your main controller may still be a bottleneck, but the likelihood is that you have enough bandwidth today. Even with entry-level FiOS or Comast that is 35-50Mb that is plenty of throughput for most of your access. Unless you are doing significant amounts of uploading and downloading, streaming services are going to be okay through that. Especially if you start to distribute your workload through multiple mesh access points.

They are managed through one interface, usually through a smartphone or tablet. You can also get onto them through a computer interface, through http, or a web portal. It makes it really simple. Often times they come with some built-in security capabilities that you don’t get with your typical wireless access point router or device you are getting from your service provider. Some of those include ad-blocking, spam filtering, virus checking, malware detection, and all of those features (some of them cost additional money mind you) are going to do more to protect your network and your devices that are on your network.

If you go one step further from that what you have is an access point controller, with wireless access points that are home run back to the access point controller. One of the huge benefits of that is that you’ve got wired connections to each of your access points. Especially for a small business that is going to have a number of users, maybe 50-100, you want to have a more robust solution. The back haul from a mesh access point is going to be a little less reliable and a little bit less bandwidth than you’re going to get with a wired connection. Your going to have a wireless connection limit there that is perhaps 60 to 100 to 300Mb throughput, where a wired connection can get you a gigabit to 10Gb ethernet connection from each access point to your access controller. The access controller then becomes your potential bottleneck, but they are really robust solutions. You are looking at like a Linksys or small enterprise solution like Cisco or another vendor that provides that feature capability where you have a controller that you plug all of your devices into. These are often power over ethernet so you only have to run a single cord to each access point. There is a distance limitation on PoE of approximately 100 yards, so you might have to put in redundant controllers if you have a really distributed office. But for a small home or small office, or even a fairly robust office, if you have your own network infrastructure that allows you to distribute your network out (we’re getting super technical here so I’m going to dial it back a little bit).

The more, as we’ve talked here, through the different chains we’ve hit more and more robust solutions. You’ve got a higher number of devices that can be supported by each of these access points that are home run back to the controller, and you also have more throughput. You typically have a higher end processor on these devices, so you are going to have much better consistent, more access for your users or your home / home office. If you have a huge number of devices, the smarter our homes get the more network infrastructure we are using. It used to be that smart home devices worked off a different protocol set, in fact they had their own controllers. Nowadays you have light bulbs, alarm systems, doorbells, cameras, and all these devices that are going over the WiFi in your home. The more of these devices you bring online the more chance you are going to have of saturating your wireless network and causing problems for all of your devices across the board.

Again, you go from entry-level (routing device with built-in wireless access) that you get from your Internet service provider. Next would be your own wireless access point / router that you connect into the ISP’s router. That gives you a little bit more security, a little better control of your bandwidth and throughput. Next is a repeater, again a pretty good solution for a moderately small home or office. A better solution is a wireless mesh network. You can add more mesh nodes to that network, but again the more access points you have (the more saturated overall) you are looking at making your making controller the bottleneck. You definitely want to consider how much bandwidth you are going to need for your home or office. The next option up from that is your access controller with all of your access points home run back to your controller. That is going to be your best solution, your highest throughput, your largest number of devices supported. But it is also going to be your most expensive. Certainly for a home or small home office, where you bandwidth needs are not quite so enormous, or you don’t have quite as many devices as an enterprise, a mesh network is a great option.

There are some really good cloud controllers for small and mid-sized businesses, and even for homes. You can take an access point and have it connect directly back to a cloud controller, where you manage all of the security and all of your settings for the wireless access point. The advantage there is again it works sort of like a mesh network, but also like distributed wireless access points with a primary controller. You wire each of these back to your routing device, or a switch or hub hanging off of your routing device, so that each of them supports a larger number of users overall. You manage that service in the cloud, with an advantage being that you are going to get the advantages we see with managed service providers or cloud service providers (software as a service). You are offloading processing to the cloud and getting timely upgrades. You are getting more frequenty upgrades. Often times the opportunity of exchanging that hardware as standards change. There is wireless a/b/g/n/ac, there are a number of different standards, that these types of solutions will help you future proof for. If you are interested in those types of solutions look at managed service providers that are doing cloud-controllers for their wireless access points, that is a really good solution as well.

Your Files Held Hostage

More and more, ransomware has emerged as a major threat to individuals and businesses alike. Ransomware, a type of malware that encrypts data on infected systems, has become a lucrative option for cyber extortionists. When the malware is run, it locks victim’s files and allows criminals to demand payment to release them. Unless you’ve been living under a rock, you are probably well aware that ransomware is a hot topic in the news these days. Organizations of all types and sizes have been impacted, but small businesses can be particularly vulnerable to attacks. And ransomware is on the rise.

In the McAfee Labs June 2018 Threat Report, the number of new ransomware strains saw an increase of 62% in the previous four quarters. This increase brings McAfee’s total number of identified strains to roughly 16 million. Ransomware is distributed in a variety of ways and is difficult to protect against because, just like the flu virus, it is constantly evolving. There are ways to protect your business against ransomware attacks.

Spam is the most common method for distributing ransomware. It is generally spread using some form of social engineering; victims are tricked into downloading an e-mail attachment or clicking a link. Fake email messages might appear to be a note from a friend or colleague asking a user to check out an attached file, for example. Common types of ransomware include: CryptoLocker, CryptoWall, CTB-Locker, Locky, TeslaCrypt, TorrentLocker, KeRanger, Petya, NotPetya, WannaCry. In each of these exploits, files on the local drive are rendered inaccessible and ransom message is displayed demanding payment for re-enabling access to the files. Ransomware is constantly evolving and new variants are appearing all the time. So, it would be difficult, if not impossible, to compile a list of every type of ransomware proliferating today. While the list above is not a comprehensive list of today’s ransomware, it gives a sense of the major players and the variety in existence.

Cyber criminals armed with ransomware are a formidable adversary. While smallto-mid-sized businesses aren’t specifically targeted in ransomware campaigns, they may be more likely to suffer an attack. Frequently, small business IT teams are stretched thin and, in some cases, rely on outdated technology due to budgetary constraints. Protect your organization through education, security, and backup.

To sum it all up, knowledge spreading and security software can help you avoid cyber attacks. Patch management is essential. Be certain that your software is up-to-date and secure. In the end, it is backup that will help you pick up the pieces when all else fails. Consider using a modern backup product that offers features that can permanently eliminate downtime. For the full article, and more information on the threats and solutions download the PDF.

Monetize your Free WiFi

Three Hot Tips to Monetize your Free WiFi

You are offering Free WiFi to your customers, or to draw customers in, but what is the real Return On Investment?  Do you have metrics that tell you how many more customers come because of your free WiFi?  Or how much more time they spend because of your free WiFi?  Are they spending more money because they are spending more time and using your free Internet access?

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Your customers get value, do you?

Often times businesses have a difficult time justifying the cost of providing free Internet access to their customers.  Social Marketing and Revolutionary Technology (SMART) WiFi from NetGnius can help provide the insights you need to justify the existing expense of your Free WiFi or to justify taking on the additional expense.  Plus, you can actually leverage SMART WiFi to drive revenue:

1. Advertise on the access portal

Too many providers call it the captive portal, which is why businesses shy away from leveraging them.  The SMART WiFi portal is an access portal for your customers to access your free WiFi.  The added overhead of providing a secret password for a secure wireless connections impacts the time of your staff, and impacts your customers willingness

to use it.  With advertising on the access portal you want to encourage customers to connect, and it is as easy as clicking a button.  Advertise future specials for your business, or your related businesses.  Or opt-in to the NetGnius SMART Advertising Network and earn revenue per-click advertising other local businesses on your access portal.

2. Market to customers who are already in your brick-and-mortar shop

Whether you are a bar, restaurant, activity center, or retail establishment encouraging customers to spend more money while they are already there provides a real opportunity for capturing ROI from your SMART WiFi.

  • Push a coupon for a discounted coffee to a user who has just connected to your free WiFi to ensure they are not just free-loading and taking up space without bringing in revenue.
  • Advertise a flash sale for slow sellers to a customer who has been browsing your store for 30 minutes.
  • Promote a follow-up visit by sending a discount code for the next family jump session when a parent disconnects from your free WiFi.

3. Integrate with loyalty programs to encourage customers to come back

SMART WiFi integrates with your existing loyalty program (or one of our preferred programs if you don’t already offer a loyalty program) to encourage your customers to return for birthdays, to cash in rewards, or to take advantage of specials offered only to loyalty customers by emailing, texting, or messaging your loyal customers when they have a reward available.  This goes beyond the passive loyalty programs that exist today, and even an active marketing program email blasting your customers.  Message them in a timely way through geo-fencing, or in a unique way through Messenger.

Contact NetGnius for more ways we can help you realize a significant return from your existing, or our installed preferred, free WiFi solution.