Technology as Utility

After working in the technology profession for about 15 years I started to see a pattern of the outsourcing of functions within IT and began preaching about the death of IT as we knew it. First it was bringing in outside consultants to provide expertise in specific job functions such as security, software development, etc. Companies came around to IT organizations offering to reduce overhead by providing remote desktop support services. Then we started to offload our software and infrastructure services to the cloud. Now our more inclined users can go out and get those services for themselves, and so can you. I surmised that IT organizations would have to transition to data analytics and internal consulting services in order to survive. However, there are still some pieces needed in order for you to gain access to those services.

Internet Access. While you can go and get the pipe yourself, ensuring that it is available, secure, and providing the services you require often times takes the services of a network manager or engineer. Making sure no one can penetrate your network, while allowing your users access to the services on the Internet that they need can be a fine balance.

Local Area Networking. You can buy and install many low cost solutions for your local area network, however an unmanaged network can lead to issues with call quality (for VoIP), and transaction processing (for retailers using the Internet for credit card authorization), not to mention malware, ransomware, and viruses.

Wireless. I know what you are thinking, my Internet provider gave me a connection device that routes traffic and has WiFi capabilities. Unfortunately, that device locks you in to only the capabilities that it came with. Technology changes rapidly, and with the number of wireless devices connecting at any given time you want to provide the best experience for your employees and customers. Managed mesh wireless gives you balanced access and advanced features allowing you to segment traffic between critical business functions and your free guest WiFi, providing an improved experience for all users and reducing downtime.

Power. The key to remotely managing your systems is being able to access them like you are on-site. Cloud-based management dashboards take us part of the way there, but what if the device has a configuration error or locks up and the only solution is a hard reboot? There is no power switch in the cloud, and no way to pull the power cord out of the wall. What do you do when you want to turn on your lights at home, or change your thermostat? If you can have a Smart Home, then why not a Smart Business? Manage your environmental footprint, and provide administrators the most basic of troubleshooting options, the hard reboot.

Conclusion. The promise of technology as a utility is on the horizon. Solutions are available today from managed service providers that take all of the stress of managing your IT systems off of you as a business owner, and leverage the scale of enterprise class IT professionals with cloud managed services. From your Internet access gateway, all the way down to the devices connected to your workstations, a managed service provider can keep you on the cutting edge of technology, reduce downtime, and reduce costs.

Brick & Mortar SEO?

How can you compete with the big budgets of the big box stores? They are literally spending billions of dollars on marketing budgets, putting them at the top of the list of search results when your potential customers search for products online that your have sitting on your shelves.

Having your store brand online is SMART. If you have gotten that far you are in good shape. Please talk to me if you don’t have at least a website, Facebook page, Instagram business account, and a spend of 50% of your marketing budget online through targeted ads or placements.

SEO in your competitive product market is SMARTer. Let’s make sure when someone is looking for pet supplies (or whatever it is you sell) they find you right up there with PetCo, PetSmart, and Walmart through targeting ads, using high value keywords, to people with the right interests within an area that makes it convenient to come to your store. Do you read any of the paper flyers, coupons, etc that come in your mailbox, or does it go straight into the recycling bin? Do you watch all of your TV on delay, skipping all the advertising, or better yet you are a cord cutter, or are you somehow mesmerized by those multi-million dollar video ads? Targeted advertising is the holy grail, lowering your CPCs (cost per click) and hitting the right potential customer at just the right time to convert them to a real live customer. Product placements with key social media influencers can be a huge value with your marketing dollar as well. Find the undervalued influencer who has a big sphere of influence in your community and those surrounding you. Influencers aren’t just for powering an online marketplace, but can spread the word about your brick and mortar brand virally too.

What if you could compete in SEO on an individual product or brand level quickly and efficiently too? No need to run an ecommerce site. No need to manually key an entire product catalog into an ecommerce engine. Get people to your storefront who are looking for the products you sell, and are within your target area and demographic. We are always looking for ways to help you do business a little SMARTer, and showing up in search results for “kong toys near me” at the same level or even higher up in the results as the national chains is the SMARTest. Lots of buyers want to support local business over big business, it’s your job to make sure they know you are there, have what they need, and are ready to give them a helping hand… not just run their credit card.

Good luck landing those locals, let me know if you found value by liking the blog, liking us on Facebook, or following us on Instagram.

Super Bowl LII (52) and Social WiFi

With Super Bowl LII right around the corner, how timely is this article on the NFL, WiFi, and WiFi analytics.  The proof is in the dairy-free pudding folks.  In case you weren’t aware, most modern mobile operating systems ship with the default to notify when open WiFi networks are available.  If you are hampering adoption of your free WiFi by putting a password on your guest wireless in your business, your customers, and you, are getting nothing out of it. Get rid of the wireless network password, move to a captive portal with Social WiFi options and expontentially grow your businesses social reach.  In addition, capture WiFi analytics similar to those of the NFL to see what social media apps your customers are using so you can target your marketing spend to the right place, at the right time.  Have you heard of Musical.ly or Anchor?  Maybe putting more money into Twitter isn’t the right move for you, if your customers aren’t even using that platform to communicate about their visit or experience.  Check out this article about the NFL’s use of WiFi to evaluate customer satisfaction, target media spending, and review technology spend in their biggest venues and reach out to NetGnius for help revolutionizing how you leverage your WiFi and Engage your customers.

Putting Together a Winning Game Plan with the NFL

Glass 2.0 (Enterprise Edition) – Is it for you?

Yes, it is true, Google has finally released an update to its lauded and infamous Google Glass project.  Glass 2.0 is built with the enterprise worker in mind, particularly where hands free access to information creates efficiency and quality.  On the factory floor, this might mean having a running tutorial every time a worker completes a repetitive task, and even flagging them or a supervisor when an assembly error is detected.

On your next doctor visit  you might see Glass EE on the face of the nurse or doctor.  They can leverage glass to reduce office overhead by livestreaming examinations to contracted transcriptions, who might even push relevant information from your case history to the doctor during the examination, freeing them up to concentrate on your needs rather than rifling through your folder.

How might you use Glass EE in your business?  Menu details for wait staff, delivery details for table runners, open table notifications for your hostess?  What about your bartender being able to pull any drink mix card out of thin air?

How about being able to check out warehouse inventory from the sales floor?  Or viewing a customers purchase history while determining how best to handle an escalation.  Integrating Glass EE into your environment to support Social CRM so you can call a customer by name, or provide coffee to that ViP that just walked in, or ask about their cat or dog who was just at your office the previous week.

What about your service business?  Overlays for your technicians working on HVAC systems.  Remote diagnostics and support from senior engineers to your less experienced staff in the field.  Navigation directions for your bicycle-based delivery staff.  You can definitely up your customer service game with the addition of an augmented reality capability, not to mention improving business process efficiency and effectiveness.

The venerable Gary Vaynerchuk talks about consumer AR/VR being on a 20 year timeline before ubiquitous adoption.  I certainly don’t see it landing that far out (look at how quickly the cell phone became the standard vs the landline), but the B2C marketplace is ripe for AR solutions in particular now!

NetGnius Engage

We are excited to announce our new social media capability, NetGnius Engage. NetGnius Engage offers a unique opportunity to turn the customers in your physical establishment into long-term marketing partners and to provide a unique experience to those customers to interact with your business. Customers are clamoring for wireless access in all kinds of establishments, from restaurants, bars and coffee shops, to salons and car repair shops. NetGnius Engage turns the customer using your WiFi into a long-term opportunity to engage.

Why will they use it?

With the pervasiveness of high-speed, high-bandwidth and even unlimited data plans why will your customers use your WiFi connection? NetGnius Engage will develop a campaign to encourage your customers to login to your Social WiFi connection whether it be an immediate discount offering, on-premises game play, or access to customer loyalty programs.

Why do you want them to use it?

NetGnius Engage provides an immediate ability to capture information regarding your on premise customers, and a way to engage with them over the long-term. Customers can opt-in to your Social Media pages, share your business with their friends, and sign-up for loyalty plans. Some clients even use NetGnius Engage to encourage spending while customers are still on premises (drink specials, dessert specials, gaming, etc).

What if they want WiFi but don’t want to Engage?

It is possible for a customer to get WiFi access by providing only their e-mail address. This is much like traditional free wireless access and will allow you to provide the ability for the customer to opt-in to future communications. This will give you a platform to convert the on premise customer to a socially engaged customer in the future.

Contact us now to get immediate benefits from NetGnius Engage!