You are offering Free WiFi to your customers, or to draw customers in, but what is the real Return On Investment? leverage SMART WiFi to drive revenue: Advertise on the portal; market to on-site customers; post-visit marketing.
How well do you know the customers walking through your doors? Perhaps you know their first name. Possibly you know their last name. You may recognized that they visit often, or be familiar with their regular order if they're one of those customers. Once they leave, how do you stay connected to them? Maybe you … Continue reading Get To Know Your Customers Better
Are you losing customers to that competition in the sky, those ecommerce providers who can ship products to their door next day or in two days, or sometimes even same day? How can you compete with the 8 million pound gorillas that live in that space? The good news is, you don't have to, and … Continue reading Bricks and Clouds
Improve your brick & mortar SEO. Ensure store information is clearly available and accurate everywhere (website, Facebook, Google Maps, etc). Provide simple directions on your website (sometimes GPS directions leave a lot to be desired). Minimal Search Engine Optimization: link website to social media pages and blog posts; put contact details on every page; provide unique content updated regularly.
With Super Bowl LII right around the corner, how timely is this article on the NFL, WiFi, and WiFi analytics. The proof is in the dairy-free pudding folks. In case you weren't aware, most modern mobile operating systems ship with the default to notify when open WiFi networks are available. If you are hampering adoption … Continue reading Super Bowl LII (52) and Social WiFi