July, 2017 | NetGnius

Yes, it is true, Google has finally released an update to its lauded and infamous Google Glass project. Glass 2.0 is built with the enterprise worker in mind, particularly where hands free access to information creates efficiency and quality. On the factory floor, this might mean having a running tutorial every time a worker completes a repetitive task, and even flagging them or a supervisor when an assembly error is detected.

On your next doctor visit you might see Glass EE on the face of the nurse or doctor. They can leverage glass to reduce office overhead by livestreaming examinations to contracted transcriptions, who might even push relevant information from your case history to the doctor during the examination, freeing them up to concentrate on your needs rather than rifling through your folder.

How might you use Glass EE in your business? Menu details for wait staff, delivery details for table runners, open table notifications for your hostess? What about your bartender being able to pull any drink mix card out of thin air?

How about being able to check out warehouse inventory from the sales floor? Or viewing a customers purchase history while determining how best to handle an escalation. Integrating Glass EE into your environment to support Social CRM so you can call a customer by name, or provide coffee to that ViP that just walked in, or ask about their cat or dog who was just at your office the previous week.

What about your service business? Overlays for your technicians working on HVAC systems. Remote diagnostics and support from senior engineers to your less experienced staff in the field. Navigation directions for your bicycle-based delivery staff. You can definitely up your customer service game with the addition of an augmented reality capability, not to mention improving business process efficiency and effectiveness.

The venerable Gary Vaynerchuk talks about consumer AR/VR being on a 20 year timeline before ubiquitous adoption. I certainly don’t see it landing that far out (look at how quickly the cell phone became the standard vs the landline), but the B2C marketplace is ripe for AR solutions in particular now!

We are excited to announce our new social media capability, NetGnius Engage. NetGnius Engage offers a unique opportunity to turn the customers in your physical establishment into long-term marketing partners and to provide a unique experience to those customers to interact with your business. Customers are clamoring for wireless access in all kinds of establishments, from restaurants, bars and coffee shops, to salons and car repair shops. NetGnius Engage turns the customer using your WiFi into a long-term opportunity to engage.

Why will they use it?

With the pervasiveness of high-speed, high-bandwidth and even unlimited data plans why will your customers use your WiFi connection? NetGnius Engage will develop a campaign to encourage your customers to login to your Social WiFi connection whether it be an immediate discount offering, on-premises game play, or access to customer loyalty programs.

Why do you want them to use it?

NetGnius Engage provides an immediate ability to capture information regarding your on premise customers, and a way to engage with them over the long-term. Customers can opt-in to your Social Media pages, share your business with their friends, and sign-up for loyalty plans. Some clients even use NetGnius Engage to encourage spending while customers are still on premises (drink specials, dessert specials, gaming, etc).

What if they want WiFi but don’t want to Engage?

It is possible for a customer to get WiFi access by providing only their e-mail address. This is much like traditional free wireless access and will allow you to provide the ability for the customer to opt-in to future communications. This will give you a platform to convert the on premise customer to a socially engaged customer in the future.

Month: July 2017

Glass 2.0 (Enterprise Edition) – Is it for you?